Comparateurs assurances auto : Un marché arrivé à maturité?
Par chambon pascal le lundi, janvier 17 2011, 10:39 - Revue de web assurance auto - Lien permanent
Le marché des comparateurs d'assurances auto semble désormais parvenir à maturité, d'autant plus depuis l'arrivée du petit dernier , l'anglais « Le Lynx », qui ne devrait pas tarder à grossir en toute logique. Cela nous fait donc plusieurs gros acteurs parmi lesquels on compte : Hyperassur (lancé par des anciens d'Assurland), récemment acquis par l'américain Alico ; Kelassur/devismutuelle.com ; Le Lynx (émanation française de l'anglais confused.com), Assurland, Assuremieux (lancé en juin 2009, Directassurance...
Mais contrairement à une idée répandue, les comparateurs d'assurances restent fortement concurrencés par les Acteurs direct, à savoir les mutuelles et assureurs eux mêmes. Ainsi fin 2009, si Assurland occupait la première place en terme de visites, c'est la Macif qui arrivait en deuxième position. En septembre 2010 donne a cependant considérablement changé puisque si Assurland restait en première proposition, la deuxième étant occupée par Hyperassur, et la troisième par... Axa. ( baromètre e-assurance de novedia ).
L'heure désormais n'est donc plus tant à l'émergence de nouveaux acteurs, qu'aux manoeuvres capitalistiques (recomposition des actionnariats, rachats ) ; aux stratégies de référencement (auxquelles je consacrerai un billet spécial prochainement)... Et aux partenariats, ainsi pour ne prendre qu'un exemple , http://www.automotocompare.fr/assureurs.html le comparateur du site http://www.automoto.fr/ (TF1) s'appuie directement sur Assurland, Le site du magazine capital (capital.fr) recours lui aux bons office de misterassur.com/ l
Commentaires
As not of a poet, I can’t help but to express my pain,
The pain of no love.
How long can I watch others dwindle in each other?
How long can I imagine my perfect one?
Dance around with him in complete lonliness.
Though it just a illusion I put upon myself,
I wish for once fiction and non-fiction would swich for one day.
<<Pain Of No Love>>
{No one|Nobody|No-one|No person} {really|truly|actually|genuinely} {cares about|likes you} {the|the actual|the particular|your} {how to|how you can|the way to|the best way to} {as long as|so long as|provided that|providing} {it|this|that|the idea} {gives|provides|offers|presents} {results|outcomes|final results|benefits} {and most importantly|and more importantly|and above all|above all} {is easy|is simple|is straightforward|is not hard} {to|in order to|to be able to|for you to} {implement|put into action|apply|carry out}.| {When I|After i|Once i|While i} {come to|arrived at|arrive at|visit} {think about it|consider it|think it over|contemplate it}, {for most|for many|for the majority of|for some} {the only|the only real|the sole|really the only} {requirement|necessity|need|prerequisite} {is to|would be to|is always to|should be to} {just be|you need to be|you should be|try to be} {manageable|workable|controllable|feasible}|
Les comparateurs en ligne sont de plus en plus nombreux, toutefois les assureurs vers qui ils renvoient les internautes bénéficient largement de leur action.
He is a good friend that speaks well of us behind our backs.
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Ban on women driving should be considered world wide... I would never allow my wife driving my car..
Ban on women driving should be considered world wide... I would never allow my wife driving my car..
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Ban on women driving should be considered world wide... I would never allow my wife driving my car..